Blog
New Branding for Pure
Excitement is all around. Pride is flowing out of everywhere. We find this new branding much more inline with our colorful selves and most of all, we find this epurate branding a perfect fit for the lifestyle we are offering through our products.(Oh and we won’t try to hide it, we’re super hyped to see our new image all over Instagram)Why change? Or rather; why not?Pure is evolving and so are our consumers.You are more and more everyday joining the movement of bulk buying household cleaning and personal hygiene products.Thanks for being there, with us, preserving our river, our wonderful planet. We’ll tell you again, every little action counts.But we must have this conversation…Sauf qu’on doit vous parler de quelque chose.Our biggest fear with this branding change (which is simply too pretty) is to be counterproductive…by grasping your attention with adorable packaging, we don’t want you to get rid of your old bottles which can be used.Here’s a few suggestions to satisfy your desire to flex proudly our new colors while remaining eco-responsible :Offer your old bottles to somebody not yet converted to bulk buying (Pro Tip : offer them the first refill to get the ball rolling)Having a BB, aka Backup BottleTry a New ProductYou are using our dishwashing soap and laundry detergent, but never gave a try to our Multipurpose? Well now’s the time!In a nutshell, we’re super stoked to see our new branding on your shelves.Pretty proud of it.Proud like a parent seeing his child move on to the next phase.Change is a beautiful thing.
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Farewell Cardboard Packaging !
We say it often. We’re not looking for P-E-R-F-E-C-T bulk users, we’re looking forthose that at least keep on trying to P-E-R-F-E-C-T themselves and the world aroundthem (now is the right time to ‘’at least try’’ right?).This open-minded/keep it real mentality must also apply to us as a business. We areaware that everybody needs to work towards their eco-friendliest selves, which iswhy we strive to observe, question, and inform…through our content as wellamongst other things.We often hear the idiom ‘’Better Than Nothing’’… Yeah well… Here at Pure we havethe vision to do ‘’Better Than Better’’ for tomorrow’s world. Which is why we arehappy to announce we are eliminating all cardboard packaging from ourproducts.Re-discover Pure’s Multipurpose Super Concentrated Cleaner, made of100% naturalsuch as rose water. This product is Super efficient whether you’re shining stuffinside or outside your home! Psst…500ml format is good for up to 400 uses.And now eco-friendlier than ever! Bye cardboard package, you won’t be missed…
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Gender equality
Maybe you’re one of the lucky few with a boyfriend who helps a lot with everyday household chores. Times have changed since our parent’s era (where joint custody sparked a new generation of newly responsible dads), even more if we compare to our grand-parent’s era (where it wasn’t even a question that you would find the woman in the kitchen).Thank God…mentalities have evolved. We as women, have more control over our destiny than ever before. Also true that the men around us are more sensible to the matter at hand, more conscious of the importance of sharing the load. But do you know a single guy that boasts to his friends:“I’m so lucky, my girlfriend does everything around the house…’’No..Even if there is some progress, women are still the ones who consider themselves ‘’lucky’’ if their partner participates. Erasing generations worth of gender-biased chores from our brains is no easy task. We often consider the guy to be helping HER in HER tasks… But deep down they are just trying to be ‘’nice’’. For real, I’m grateful for all that my ‘’nice guy’’ of a boyfriend does (S/O Renaud). I tell him when he does the laundry, or the dishes: ‘’You’re so sweet. Sincerely.’’As a manufacturer of cleaning products, at Pure, these are questions we ask ourselves. We’d like to contribute to a healthier society, one that is eco-responsible, but also fair. Pure would like to participate in this change of mentalities that is slowly operating across canadian households. Because it is truly in the process of changing, because today’s men are a lot more open to the subject.Although, between practice and principles lies a significant gap. Even if the speech has changed, women are averaging 2.8 hours of daily household chores whereas men average 1.9 hours. Mais, on dirait qu’entre la théorie et la pratique, il reste un décalage. A 54 minute daily gap. This fascinating article from Radio Canada outlines pertinent stats and the evolution of splitting chores throughout history.This data also reflects in our consumer stats here at Pure. Maybe we are indirectly contributing to this sexist vision by adressing directly to women. But really and truly doesn’t take away from the fact that over 95% of sales on our website are made by women. We just want to talk in all transparency about this reality. No need to reinforce the fact that household chores mostly fall on women. We just want to include men (and children tomorrow, watch out kids) in the general conversation…but in fact, women are the ones buying. To this day, it is them, our consumers, our ladies, that embody our public. They are the ones who feel concerned by our values and products.So today we raise a simple question: what are we going to do about it?Do you have any ideas of what a business like ours could do to help contribute to a fair repartition of household chores?And gentlemen…where are you at!?
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Using ecological products for the benefit of fauna
Pure designs ecological cleaning products safe for your family…the WHOLE family. We don’t take this mission lightly, it was thus a given to also make it safe for the cutest, not always smartest (we mean that with love) but always fluffiest members of the family: our animals.Dangerous ProductWe wish long and healthy lives to our planet, relatives, and pets. Sometimes cleaning products can contain irritating agents to our pets, without us realizing it. (Then again, we don’t lick doors and floors as often so maybe that makes sense…) Some products containing bleach, ammonia, or other toxic components (such as glycol ethers, just the name is scary right?) can remain on surfaces or dispense in the ambient air and seriously affect your pet’s health.Clean, but at what price ?I don’t want to lose time on potential incidents here…but let’s just say we are talking about potential lungs irritation for your pets, but also potential kidney injuries or leukemia. Sometimes we want to do the right thing by keeping the house clean, but clean doesn’t mean healthy. At Pure, we aim to do both. That’s why we only offer the cream of the crop of our nontoxic ecological household products. ALL made with natural ingredients. ALL toxin less. This is our vocation, so we do it ALL the way through.Sanitize your house’s surfaces and airBy cleaning with Pure products, you ensure your air is just as healthy for you and your pets as the surfaces on which you eat. Our Multipurpose Cleaner (perfect for windows for instance), or the Kitchen + Bathroom (does the trick all over the house, don’t get fooled by the name) are your weapons of choice to fight dirt and climate change at the same time.They don’t contain any toxic products or ammonia which can affect animal’s lungs and skins. They are as gentle and safe as they are powerful against stains and residue.Fresh textilesPets roll around everywhere (or is it just mine?). On your blanket, couch, car seat, bed…whether they are allowed or not on the surface their hair will find a way there. And so will irritants ! Our laundry detergent is designed for sensitive skins thanks to delicate ingredients and essential oil-based aromas. Our hypoallergenic formulas will minimise the risks of allergies and irritation for humans & pets alike (opt for the perfumeless formula if extra-sensitive). Clean their beds, blankets and/or toys with it! Using a safe and delicate detergent will keep them safe from skin irritation. Additionally, regularly cleaning their bed will eliminate bacteria and smells from your home.Between two loads, you can vaporize your pet’s favorite textiles and corners of the house with the Eliminate odour or oNature linen water. These products remove bad smells thanks to the natural micro-organisms it’s composed of, eliminating smells at the source, for a healthier/nontoxic household (and it just smells great!)To take carePure has also designed products specially to care for your small (or huge) pets. Same vision applies here. All these products are non-toxic and made from natural ingredients, good for your health and the environment.These little beasts do wonders…on our mental health, moods, lifestyles, and vibes. They bring so much good to our lives. Love is real (unlike some other forms of love…let’s just say it like that). It’s only right you treat them right. With Pure’s pet care products, you can tend to their needs with your mind at peace.
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Tangerine combo for its simplicity
Client TestimonyThere was a moment when I was in way over my head. Didn’t see it coming at all. It sneaked up on us, a little at a time. One for me, one for my boyfriend, one per kid…Comforting ourselves that it would all be over soon, that we just needed to push through… But then another one would add itself to the mess and eventually WE COULDN’T EVEN SEE THE BATH’S EDGES AMONG ALL THE BOTTLES. They were everywhere, laying around half full or half empty; shampoos, conditionners, soaps, name it. All of them falling around all the time as if they wanted to remind us to finish them, thing is they’re not empty for a reason…we didn’t like them that much.Then one day, we had enough. We held a family meeting in the smallest room of the house during cleaning day (hellooo kitchen & bathroom by Pure), looked at all we had in stock and said enough is enough.Since then, can’t tell you how happy we are. The ways of a simpler life has something so peaceful. I mean yeah…we aren’t exactly at the #vanlife level of minimalism, but bathroom wise we do feel a lot more zen. All for of us agreed one a SINGLE shampoo and a SINGLE conditioner for all of us. Pure’s tangerine products :The smell got us all (exclusively made of tangerine essential oil)They make our hair look AND feel good (extra volume for the missus, extra hydration for the mister)Bulk refills available and entirely biodegradable (Because today’s actions make the world of tomorrow. For our family, every step matters)Now that it’s done, we can enjoy our new sauna space (that’s how we call it). Bath time is now finally relaxing again. Oh, and while we were on the shampoo bottle’s case, we also scraped up the leftover soap scraps in the shower tray. We replaced them by Pure’s hand/body wash. It fits in perfectly, looks cute in there and most of all takes less space! Even my mental state feels ‘’cleaner’’ now. I’ll be real, washing the bath is now (at least a little) less of a pain in the a**… I guess sometimes that’s all it takes eh ?Oh yeah…and don’t try and tempt me with bubble bath… I’m trying to preserve this newly aesthetically pleasing space for a little while!!
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Plastic Free July: A Brilliant Perspective
Maybe there`s a way not to go crazy about our plastic usage. Pure recommends to slack on culpability and reconsider your daily habits with kindness, thanks to Plastic Free July, a plastic free month-long challenge. My Real-Life vs My Ecological EngagementWe know, plastic is everywhere nowadays. Look around, you’ll see it in all forms. There’s a reason for that: plastic is so useful to everyday life. Lunch plates, contact lenses, dental floss, stretchy clothes (a weekend without leggings? Oh, hell no!). How can I replace it without compromising my quality of lifestyle?A life without plastic can seem like an impossible thing to achieve without serious compromise. You can tell journalist Evelyne Charuest who did the Ciao Plastique challenge and seemed to have a hard time! Then again, we are very conscious of the plague that is micro plastics to our environment’s health. (Did you know you’re probably eating the equivalent in plastic of a debit card every week? It’s in this blog post) One plastic at a time, thanks. The Plastic Free July movement invites us to take a different look at the problematic at hand. It’s no easy task to eliminate all plastics from our lives. Sometimes, plastic is even a more durable alternative to other materials. What if we started by simply eliminating the most vicious of them: single use plastics?Overconsumption of plastics is a problem sort of above our range of power. A systemic issue much larger than us simple consumers. But there is one simple thing that can be done, at our scale, complete refusal of plastics that go straight to the trash after one use.Just Give it a TryYou can participate in the challenge monthly or daily. You can do it at home with the family, with your class or work mates. In fact, Plastic Free July is an invitation to give it a try. Perfectly in sync with Pure Bulk Month: we’re inviting you to try, one gesture at a time, to integrate new habits to your lifestyle that will fit with your eco-sensible values. In the end, don’t you think a million unperfect individuals giving their best try at zero waste lifestyle is better than the one guy doing it perfectly? Don’t know about you, but we place ourselves in this category of unperfect individuals (trying to do their part!)
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Bulk and Oceans: A Love Story
Reduces plastic wraps (thus reducing the quantity of thrash you produce, especially the tons of plastic ones used in everyday life)Allows you to buy just the right amount (and thus reduce waste) while saving up to 25% on refills.Reduces your environmental print during transportation (no boxes = less stuff to carry around. The bigger bulk containers are easier to stack than individually wrapped items = optimized transport space.)Contributes to sustainable development: Pure products that are bulk accessible are bio friendly, reuse friendly, tomorrow friendly, local friendly and sustainability friendly…Find your friendly retailers now. Makes sense. Ourbulk allows you to finally align your lifestyle to your values. The St-Lawrence RiverFor all above mentioned reasons, Pure is proud to be a leader in the bulk business for more than a decade! We also have a very precious motive to contribute to a more sustainable world: a healthier St-Lawrence River.A recent study, mentioned in this Radio Canada article, showcases that the St-Lawrence River is one of the most micro-plastic polluted waterways. These residues are insoluble and unfilterable by epuration plants, they then infiltrate the river’s sediments, fishes but also our drinking water.The article mentions we ingest up to 5g of plastic per week. This is like eating your debit card. With Pure’s bulk, we steer away from plastic overuse, and thus, steer plastic away form our plates and cups. Our Total Fabrication plant is situated in Saint-Alexandre-de-Kamouraska. A place where the river is our front yard, our ecosystem, our history, our identity, the true backbone of our community. One for all of Quebec to rely on. We truly love this river. We love its belugas, its fishes and its plants. At Pure, it is with the river (and life forms it’s hosting) in mind that we design our products. You will not find a single trace of micro plastics in our products. By offering them in bulk, we hope of taking another step towards eliminating plastic containers, one at a time. Creating Household and Body Care Products with our HeartJust like you do at home, we also try to make sense and coherence out of our actions and their consequences. Here, our team is made of family men/women, nature lovers, thoughtful grand parents, conscious and dynamic youth. Those personal characteristics don’t disappear when we come into work. Quite the contrary! At Pure, we put all we are in all we do. That is why we have been putting our heart in every product every day for over a decade, products that basically will not leave a single trace in our environment. In the end, this planet is for the youth, and the future generations, we just have the luck of borrowing it today. Since the early days, Pure has been designing biodegradable products, not tested on animals, without danger for septic tanks. All of this is just extra care for the health of our river and households. That is why at Pure, we’ve been doing bulk since day 1.
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Floor Cleaning for Dog Owners
You love your dog and he loves you back. Although, at times, you wonder how does he get your floor so dirty.We know you want a clean, nice-smelling home.And we also know that you would rather use products that are environmentally friendly and safe for your dog. The best way to clean your floor is Pure's Multi-Purpose ultraconcentrated cleaner. Simply pour 5 ml of the cleaner in 2L of water and your floor will shine. (Hang on, you don't just pour it into the bucket and call it a day. You still have to mop the floor. We figured you knew that, but who knows.) For odours on sofas, carpets, and beds: spray Pure's Linen Water on them and renew their freshness.
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Made in Canada
There’s something about this land, something that’s richer than fertilizer.Something pure, shining, a light that comes through the exercise of one’s true self.We are creators, entrepreneurs, conveners. Let us show our true colors. Let us be proud, daily, of what is born out of our land.Let us invest on our home. Here at Pure, we made a conscious choice to offer our products in local shops. Because we know our province’s soul resides in the diversity of our life environment. From Halifax to Toronto, from Whitehorse to Vancouver, from Winnipeg to Montreal. The beauty of our land is hidden in the unity of its communities.We often say, to buy is to vote.Buying is a way of choosing yourself.Choosing to water the flowers of our Canadian economy, so it keeps on blossoming. Choosing to put bread on your baker’s table, with the finest Canadian cheeses and locally brewed beers.Choosing the convenient and sustainable route of local economy. Here at Pure, we don’t exclusively carry the mission of producing cleaning supplies.We carry the desire of building tomorrow’s country by investing in our roots, by making every decision necessary to protect our precious St-Lawrence River. We are constantly questioning ourselves, we strive to do better, day after day.Because we are proud of where we hail from. Happy Canada Day to you dear country!
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Partnering with Obi for a Clean and Uncluttered Home
We are excited to announce our partnership with Obi, a home organization service specialized in decluttering and in creating beautiful, practical spaces (excerpt from the company's website).Most of us can only dream of the clean, tidy rooms shown in magazines and on social media. If anything, you feel pressured to do something when you look at your own mess. Don't. Decluttering is a gradual process, much like the use of biodegradable eco-friendly products. One step at a time.. About ObiFounder Gabrielle, a storage aficionado, launched Obi in March 2020. She believes that, beyond the beauty of a tidy house, there is a philosophy behind decluttering.You can click on the following link to learn more about Obi (French only): https://www.obihomeorganization.com/post/10-raison...We, at Pure, often talk (!) about ecology, healthy living, and bulk goods. We guide you toward a gradual use of effective, biodegradable products. We will talk about the importance of a streamlined, decluttered life, along with Obi and its 10 reasons why, but mostly because an organized home promotes less waste by showing you exactly what you have. And since Gabrielle uses our products and has developed a few cleaning tips of her own, we were destined for each other. Promotional CodeUse promotional code pureobi10 and get 10% off on all of our regular-price products on purebio.net.Try Pure, oNature, Omaïki par Pure, Flonette, Osmose, and Nordora products - we know you have been wanting to check them out for a while now.So, let's go! Check your Instagram, and ours, to get inspired.
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