Blog
The benefits of moisturizing in winter
If your skin feels tight in winter, that's normal! The cold and the beautiful days in the snow put our skin to different attacks. We suggest that you cream yourself regularly with our fragrance-free lotion. It is as we like, soft, moisturizing and not sticky. Made in our factory in Saint-Alexandre-de-Kamouraska, our lotion is made from local aloe and sunflower oil. The quality of our ingredients is a priority for our laboratory. This wonderful product deserves to be known, + it is offered in bulk. And for your face, Nordora is there, to our delight. This Canadian range of natural care meets the needs of our skin. Amen. 🙏🏻 The BioIntensif cold season range is ultra-nourishing and ultra-protective with Bioactive ingredients from our boreal nature. Sustainable and soft as a cloud. The dream! Ever since we added a Nordora routine to our lives, we adopt the slow living and we added little moments just for ourselves. Discover them here. Here our 100% eco-friendly cocooning evening made in Canada!
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Different Black Friday
Do you know our love-hate relationship with Black Friday!? But we thought... who doesn't need to declutter, dust, deodorize…? Before this Friday, November 25th, we suggest you tame this time of year with us to consume better. So get your favorite Pure products and clean up what's already filling your cupboards and drawers. Then, take advantage of our Black Friday offer to meet your needs and make your Christmas gifts: 25% off on a selection of products from November 22th to 29th! 🛍 10L PURE -25% We introduce you to reuse your bottles with our bulk at home. Our 10L formats represent 90% less plastic, less transport and are 100% recyclable. You make sure to reduce one bottle at the time and above all, never run out of product. oNature -25% Healthy home fragrances with unique aromas. Free of harmful chemicals, they are the perfect local gifts. We have a big weakness for linen water that we spray all over the house. All products are also safe for pets. No promo code is required, automatic discount until November 29th. This offer is valid online and at our Saint-Alexandre-de-Kamouraska store, La shop écolo. Shop smart!
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PURE X oNature - Holiday Collection - Limited Edition
It's the return of our holidays collection. Find three products, the room fragrance, the body & hand soap and the multisurface , all offered for a limited time. It is a comforting scents of pine, cranberry and cinnamon . A great way to make cleaning much more attractive for holiday parties! The magic around the holidays prompted us to create our limited edition.This festive collection, will certainly put you in the Christmas spirit. Available online, in store, and in bulk for a limited time. Multisurface The Multisurface is one of our best sellers thanks to its effectiveness in making everything shine. Gentle and safe, this product cleans windows, mirrors and counters, all without leaving streaks or dust thanks to its antistatic agent. This product is undoubtedly essential for cleaning up before or after Christmas parties! Available, in store, online and in bulk. Body & Hand Soap The body & hand soap from our limited edition, both gentle and moisturizing, is an essential to keep in the kitchen or the bathroom. With the change of season, many people notice drier and more irritated skin, so they will be delighted to find that this product is suitable for all skin types, even the most sensitive. oNature Room Fragrance The room fragrance with the aroma of the holidays comes in a pretty glass bottle. Developed in our laboratory and made from natural grain alcohol, this product is an essential to use without moderation in the home! This festive and warming scent will diffuse into every room and there is no need to use a large quantity, because a single spray of this fragrance reminiscent of Christmas will ensure a freshness in the house without harmful chemicals
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Short loop is the future
Do you know circular economy?The circular economy is an economic model that aims to optimize the use of resources at all stages of the life cycle of a good or service, in a circular logic. While reducing the environmental footprint and contributing to the well-being of individuals and communities. Our circular economy We have built a deposit program with our 20L that allows merchants and consumers to reuse more than 1 MILLION bottles each year in a short circuit. With this innovation and our local filling stations across the country, the life cycle of our bottles becomes endless. PURE more than soap.♻️ Proud manufacturer of Kamouraska, QuebecFew weeks ago we had the invitation of the SADC du Kamouraska, for a local activity. 42 local actors gathered to discuss of our future. All the local business leaders shared the same passion, building a rich region in knowledge and resources. What great hope for our country to see these people with the desire to tame a production and a way of consuming differently. The rejections of some become the raw material of others. This kind of mobilization is fascinating and pushes us to constantly improve our ways of doing things. We are so happy at Pure to participate in the activities of our community in order to be at the heart of the discussions. ❤️ According to Sonia Gagné, President and CEO of Recyq Québec, Kamouraska is the region most mobilized in Quebec to implement this type of economic model. We are lucky to be surrounded by people who have been popularizing short loop for all these years!
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PURE more than soap, the documentary
PURE as seen from our lense, by Agence Perso Hey Pure community, let me introduce myself, Alex Ann Villeneuve, owner of Agence Perso. Pure, was my very first client. We are soon celebrating 1 year of collaboration. But Pure has been part of my life way before that. When I moved to the Bas-St-Laurent area, in 2013, I instantly adopted the Pure dish soap (mango fragrance which I still use today). Considering myself a conscious consumer: whether by encouraging local businesses and making more eco-friendly choices, I found the perfect symbiosis of these values in Pure’s cleaning products. Honestly, I can’t stand chemical products…they give me a headache (for real). When I moved in with my boyfriend, I forced him to say goodbye to bleach… Yeah, I’m kind of hardcore like that, I know. All of this to say, Pure was a love at first sight story in my personal life. A love story still going on today. Accentuated by everything I learned on this brand since then: their choice to encourage proximity retailing, asking their consumers to buy in bulk (and doing it themselves)! A shared responsibility, not just: ‘’do it but we don’t really care’’. That’s rare nowadays. For me, this gives great credibility to the process and the brand. It reinforced my attachment to this business, their products. Today I have the full lineup at home. I developed my little pro tips to never run out of cleaning products and I do my bulk refills once a month. When Jenyfer from Marketing called me to say she needed me on their side. It was pretty evident to me I’d jump headfirst into this venture. One of the first thing I said to Jenyfer and Anthony was: ‘’we need to put the spotlight on everything you are doing to be eco-friendly. You guys are preaching by example, and that, gives a lot of power to your message.’’ The idea was to brand Anthony as an eco entrepreneur. He needed to take a stand and so did the team. That’s what marketing is after all, shedding light on the beauty of our creations. We cannot take part in such a global social movement and hide it from the world. Because by sharing, it becomes infectious, allowing us to rise together. When you dream big for yourself, you influence others to dream on their own. Last January, we had a meeting. We put the idea of a behind the scenes back on the drawing board. David Falardeau from Genie Production joined the brainstorm. We wanted to do a mini documentary, for Earth Day at Pure. We wanted to do interviews but also include loads of moving shots to illustrate everything going on behind the curtain at Pure. Everybody added their grain of salt. They told us stories, which we captured to better revisit and archive them. We sealed in time and space the gestures they accomplished. We’ll be able to reminisce on that in 10 years and see their progression. Fundamentally, that’s what mainly motivates the people working at Pure: participating in these changes. Building the word of tomorrow, one step at a time. No pressure, always moving a little bit forward. For us, our children. For our St-Lawrence River. Pure, is a pretext carrying a much bigger message. Pure, it’s much more than soap. Watch. Share. Change, with us.
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oNature x PURE – Apple Blossom – Limited Edition
Spring is eternal to creative souls. Spring 2022 We couldn’t just do as we used to for 2022. There’s a little something special around the corner with the end of lockdown. A certain happy frenzy, a craving of novelty.Spring is eternal to creative souls.Pink. Fresh. Limited. Our team at Total Fabrication spoiled themselves by offering you the delicate aromas of apple trees and their delicate blossoms. A sweet and delicious touch. Introducing: Apple Blossom We are likely to never ever get over the smell of that one! oNature x Pure Enjoy a spring-like aromatic marriage between these two elements emancipated at our Total Fabrication plant. oNature brings the aromas to the table : free of carcinogenic components, free of other known substances linked to hormonal imbalance such as : phthalates, formaldehyde, toluene, benzene or methylene chloride. PURE brings it’s cleaning qualities to the table; efficient, eco-friendly, vegan and never tested on animals. LIMITED Edition Package : Dish Soap + Multisurface Never heard of the Apple Blossom’s Aroma? Discover oNature products such as: linen water, room fragrance, aroma diffuser and fragrance extracts. Spring is eternal to creative souls. Reinventing spring cleaning. Immerse yourself in Apple Blossom Aromas for a « simply happy » kind of vibe this Spring. Put on your favorite tunes. Sing along. Dance along. Just live your best life! Let’s make spring a festive event. Because we want to help you help your local shops. MULTISURFACE STRENGTHS : Very soft and safe for all types of materials.It cleans all hard surfaces.Leaves no residue and repels dust with its anti-static agent. DISH SOAP STRENGTHS : Formula ultraconcentrated with a maximum of degreasing agents, which facilitates major degreasing work.Very soft and moisturizing, it can be used as a Hand Soap.Powerful soaking agent.
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Letter from an old bottle
I get it…Don’t you dare think I’m mad about your excitement…I can see it with my own eyes as well. She sure is pretty…this ‘’new one’’... You did good buying it. She’s all class and elegance. A really e-PURE-ate design (what a coincidence) But you know what? As elegant as it might look, I (your loyal first Pure Bottle) refuse to bow down easily, (I’m the OG remember). I got something to say (mainly some emotions to rant) Remember all we went through? I don’t want to seem overly nostalgic here, but clearly you need a memory refresh. When we first met, why did you pick me? Do you even remember? You picked me because I represented the start of a new era: the start of a ‘’zero waste’’ era. You fell in love because I embodied that ecological turn you were taking. I am the symbol of your first ecological initiative. The reasons you pick me are still valid. Your desire to reduce your individual imprint on our ecosystems, to use healthier products for you and our planet, is still precious to your Pure heart. In my book, this means my existence is still pertinent. I might be roughed up a little bit…so what? My label is not as clean and clear as it used to be…but so what? I’m proud of myself! All this wear and tear is exhibit A of my well lived existence. I came, I saw, I conquered (dirtiness mostly). We cleaned a lot of stuff together over the years, didn’t we? We sanitized tons of surfaces and spaces for you to better host your loved ones right? The bath, the car, the toys…the windows, the kitchen, the RV…who took care of them remember? If I’m dirty by now it’s that I have hell of a career behind me. Don’t want to boast, but you just can’t put in stats the number of colds, viruses, gastros and other diseases I protected you from. So yeah…you think I’m dirty ? Hell no, these are war scars. You and I still have so much to live for Ok, I might not look as flawless as the new one. But I still do my job, a perfectly good veteran soldier you can still go to war with. Just as reliable as the newcomer. Plus, I know you, deep down, you don’t want to get rid of me as it would be contradictory to these eco-friendly values you hold so dear. I don’t want to expose you but…if you throw me out because of my look are you really a REAL one? Noooo…that’s not you. Quite the contrary, you will probably find me a cool #vintage look soon enough anyway (or am I pushing my luck too far?). Let’s make a deal, ok? Ok. It’s true, one doesn’t prevent from the other. You made a wise decision buying the new bottle too. I might have flaws, but jealousy isn’t one of them. I’m not even annoyed at welcoming another bottle to the family. We could take advantage of this opportunity to…try a new Pure product we don’t already use? Worst case scenario, I don’t mind moving on to another happy family (I can help them get started on the ‘’zero, or at least a lot less, waste’’ lifestyle). I don’t know…if need be, just get my label off with lighter fluid if you think I just need a new outfit. Or wait a minute! Maybe one of the rooms in the house could use reinforcements? Or maybe I can start a new life at the cottage!? I’m anxious, but in the end…I know you’re a creative human being, that hates throwing perfectly good stuff in the trash. I trust you. I’m eager to see how you’ll capitalize on my new veteran status. (Speaking of which, a little ceremony and medal to honor my years of loyal service would be totally appropriate don’t you think? Maybe a parade or something…just leaving this out there…)
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Offering soap as a Christmas gift? Hell yeah!
Offering Pure products is offering a lot more than soap. It’s the perfect occasion to spark up an interesting conversation about the environment, all the while exchanging eco-friendly tips for maintaining a clean and safe household.It’s a great opportunity to give something truly practical, something that quickly becomes essential and thus will surely be used (Say goodbye to useless gifts that end up in the wardrobe)It’s also like offering peace of mind: no more worrying about your cleaning product’s impact on our health.In addition, you are opening the door for your relatives to benefit from our new bulk filling stations, thus contributing to your local economy…wherever it may be!And let’s say it out loud, with our beautiful new labels…one can argue our products have a decorative function. They’re very ‘’Instaworthy’’ as they say.Offering Pure is offering the essential!Here’s a quick list of suggestions:Benefit from our monthly promo : Buy 1L of Body & Hand Soap and receive a FREE glass bottle.Offer our Performance Bundle to your powder addicted brothers that spend all their weekends on the mountain!Offer our Camping Bundle to your friends that go out and face hungry hoards of mosquitoes, summer after summer.Offer the Newborn Bundle and add a stain remover for only 5$ (see you never stained and dirty bibs)Offer the Game Changer Bundle to your mom, she’s the one who thought you how to clean after all!Offer the White Shoes Bundle to your niece who stubbornly wears her white Reebooks all winter long. Oh, also…Make sure to give a look at our selection of environmentally friendly products: you’ll also find new objects to add to your everyday essentials.And to end on a festive note: treat yourself to our Holidays Aroma Trio including: Body & Hand Soap Pure Holidays (500ml), Room Fragrance oNature Holidays (250ml) and a Multisurface Cleaner Pure Holidays (500ml).Wishing you merry shopping !(See how we got tons of fun suggestions for you all ?)
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DECLUTTERING BEFORE BLACK FRIDAY
Decluttering, dusting, spraying… A few good deeds to live by before Black Friday.That day of the year where enticing promotions are flying left and right (with the Holidays around the corner too).Can we blame ourselves for wanting to take advantage off all these sweet deals on all this sweet stuff ? Nah.Just make sure you really need it (Shout out to Pierre-Yves McSween). So before this Friday Nov. 26th, we suggest clearing the clutter. Grab your favorite Pure products then start sorting, cleaning, cleansing and deodorizing what’s already in those cabinets & drawers. 1. Sort + Clean While emptying your cabinets, drawers and bathroom shelves…You take that opportunity to clean up with Pure Multisurface. (Holidays Edition eh)Oh and before putting everything back on the shelves…you keep what you actually STILL use…put aside everything else and offer it as a gift, sell it on Marketplace or bring it to the thrift shop. 2. Cleansing A couple pieces of your wardrobe are still dear to your heart… but they’re looking a little tired…By lack of time, your best white shirt has turned into your worst brown shirt…Same thing for your caps, coats and shoes. The secret : a proper cleanse that also removes all stains.For that, you need our stripping powder and stain remover. (We’re taking clothes a whole lot here… but you can totally cleanse your drawers or cabinets too) 3. Deodorizing Spraying a scent off happiness. With oNature products, you can add that comforting little breeze that makes you feel like you properly cleaned up.Pick your fragrance After doing all of that, you will have a better idea of what actually constitutes your family patrimony. A better overall instinct when it’s time to weight off actual needs versus temporary desires.Here’s a few quick tips to help you be a smarter consumer: - Read our tips and tricks column to give a new breath of fresh air to your old clothes (caps, shoes, backpack…etc.)- Wait a couple months before buying an object you really really want and try note how many times you would’ve used it.You’ll know when it’s worth it.- Ask yourself if it’s somethings you could borrow off somebody.- Think of shopping around on Marketplace, like a year-long Black Friday…for selling what you no longer need or buying what you can’t live without! Wishing you good savings and good fortune on your journey to becoming a smarter consumer.
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‘’Je suis Pure’’, you are Pure, we are Pure
Pure is celebrating its 12th birthday this year! Since 2009, we’ve been offering bulk-oriented products and in the process helped you guys in joining the movement.When you tag us on social media, you’re all using our handle @jesuispure.Which literally translates to ‘’I am Pure’’… but what’s the story behind this signature?...Well at our beginnings in 2009, social media were not what they are today. A few pioneers were already roaming on Facebook, but the commercial and marketing prowess of these platforms had yet to be discovered.In 2015 however, some businesses started promoting their products and services through socials.Pure was there.But what we did back then has very little in common with our social media usage today, like many other businesses.At first, we felt the need to kickstart a movement, to create a sense of belonging regarding our products.Because endorsing our products is a way of endorsing a more eco-responsible lifestyle.You don’t simply buy Pure products because of their cleaning quality.You buy them because you want to contribute to a better world.This sums up exactly the vocation and importance of our social media community.Therefore, Graphic designer Isabelle Ouellet and Head of Marketing Jenyfer inherited a #notthatsimple mission from the #bigboss called ‘’we should do something with our Facebook page’’.In a brainstorming meeting, they came up with the caption ‘’Je suis Pure’’. Using it as our social media handle and as a hashtag was the best way of regrouping posts, associating our brand to the global eco-friendly movement and most of all; building a digital community of people who care as much as we do.‘’Je suis Pure’’ has become a signature, a way for us to illustrate both our name and the values we endorse.It’s still there years later.‘’Je suis Pure’’, a signature that reminds you why you pick us everyday.‘’Je suis Pure’’, you are Pure, we are Pure.
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