At PURE, we are actively involved in our community. Discover our various initiatives.
Supporting local, for real
We work hand in hand with local businesses to build a 100% local, human-centered distribution network. We have integrated concrete circular economy practices into our business model. Through our deposit-return container system, we collect, clean, and reuse our containers, reducing our environmental footprint at every stage.
Thanks to the collaboration of this community, millions of single-use bottles are kept out of recycling centers and oceans every year.
Chiots Nordiques : Caring for Our Four-Legged Friends
PURE provides safe, biodegradable household products during spay and neuter clinics, to volunteer foster families as well as adoptive families. It’s a meaningful way for us to highlight the importance of using the right ingredients for both people and animals. Our products are formulated to clean thoroughly without compromising the health of curious little (and big) noses
Organisation Bleue : Protecting water with purpose
PURE actively supports ‘blue’ environmental organizations that protect our lakes, rivers, and the St. Lawrence River. As a company born on the shores of the St. Lawrence, we see it as our responsibility to protect the source that inspires us every day.
Through our donations, visibility, and on-the-ground involvement, we aim to amplify a simple truth: there is no clean home without clean water.
The PURE Brigade: Raising Awareness with a Smile
During the summer season, the PURE Brigade tours festivals across Quebec to promote concrete sustainable actions.
Our famous washing station has become a fan favorite: visitors leave with clean shoes and light hearts, having discovered our products, chatted with our ambassadors, and learned that a small action can make a big impact.
Fundraising Campaigns with Heart
Since its founding in 2009, PURE has helped fund school programs, local sports teams, community causes, and numerous volunteer organizations across Quebec.
Our fundraising campaigns are simple, turnkey, eco-friendly, and extremely popular. They offer a concrete way to support youth, schools, and families while reducing the ecological footprint of traditional fundraising
