Blog
The All-New Limited-Edition Summer Collection
Available starting June 9 For the very first time, PURE unveils its limited-edition summer release: a certified organic duo featuring a shower gel and body spray infused with the scent of Summer Love. Let yourself be wrapped in a soft, hydrating sensory experience — inspired by memories of sun-soaked vacations by the water. A fragrant caress with enchanting notes of ripe peach, delicate rose, and fresh lily of the valley. A scent that evokes golden summer warmth, sun-kissed skin after a swim, and shared sunsets. ✨ Available for a limited time only — online, in-store, and in bulk. And because summer love also means love for the planet, your shower gel bottle is refillable. Did you know the average household uses about 6 bottles of shower gel per year? Since 2009, PURE has proudly offered bulk options, helping divert thousands of bottles from recycling centers every year. Shower Gel Carefully developed by our in-house lab, it’s made with meticulously selected ingredients to suit sensitive skin. Its rich, foamy lather gently cleanses while preserving the skin’s natural balance — a true sensory escape, right in your shower. Body Spray A light and refreshing moisturizer, created by PURE to nourish the skin without leaving a greasy residue. Spray it daily to prolong the fragrance and instantly bring back the softness of summer on your skin. Summer Love is more than a scent. It’s a promise of gentleness, sustainability… and escape.
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🌿Recharge. Reconnect. Make a different choice.
At Pure, we deeply believe that every small action counts. That’s why our products are made with ingredients that are safe for both your health and the planet — and available in bulk to help reduce our ecological footprint. Did you know that our at-home bulk concept can reduce packaging waste by up to 90%? In a business setting, it’s a powerful tool to shift consumption habits, lower costs, and promote sustainable choices among your team and clients. 🌍💧 We recently had the privilege of staying at Le Sélénite Wellness Retreat, a space thoughtfully designed to nurture well-being, self-connection, and harmony with nature. Their choice to use our products is no coincidence — it’s a decision that aligns with their values and mission. ✨ Thank you to Sophie and Steven, two passionate and inspiring healthcare professionals, for this meaningful and committed collaboration. 📍https://www.selenite.ca/ And you — have you thought about bringing bulk products into your workplace? Discover our business program HERE. 🌱♻️
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Pure is now Certified Made in Quebec
The Pure brand has officially received the Certified Made in Quebec designation. This recognition reflects Total Fabrication’s deep commitment to local excellence and the authenticity of our manufacturing processes — all proudly carried out in Kamouraska. The Certified Made in Quebec label confirms that every step of our production is done right here in Quebec. This mark of quality not only showcases our local expertise, but also highlights our active role in supporting the province’s economic vitality. In today’s particularly challenging economic climate, this certification comes at a crucial time — reminding us of the importance of standing together and choosing to support local businesses. It serves as a promise to consumers that each stage of our production is handled by skilled people from here. By choosing Pure products, consumers directly contribute to Quebec’s economy and help create and sustain quality jobs throughout our beautiful province.
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Pure X Chiots Nordiques: A Partnership That Stands Out
We’re excited to share our new collaboration with the organization Chiots Nordiques.Did you know that canine overpopulation in Indigenous communities still leads to major issues each year, affecting animal welfare, animal health, and public health? Since 2012, Chiots Nordiques has been providing effective, responsible, and professional support to communities wishing to host targeted, temporary sterilization clinics. This is a voluntary program that respects the needs, customs, and values of each community it visits. These interventions allow animals to be sterilized, vaccinated, and dewormed — not only to improve their health, but also to address urgent public health concerns. With the growing needs of these communities, Chiots Nordiques relies on the support of valuable partners to keep their essential services going. Over the coming year, Pure is proud to equip Chiots Nordiques volunteers in the field with high-quality, eco-friendly cleaning products — reinforcing our shared commitment to health, safety, and sustainability. Every year, more than 250 dogs are adopted through Chiots Nordiques, each one given a second chance at life. Thanks to our partnership, all new adopters will receive a Pure Essentials Trio for their home — made with ingredients that are safe for both people and pets. There’s a beautiful parallel between these dogs and our bottles: Adopt, don’t shop! Just like these dogs, our refillable bottles are looking for a forever home. Support Chiots Nordiques by using the promo code CHIOTSNORDIQUES10 for 10% off on our online store. Pure will donate 5% of all sales made with this code directly to the organization.
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January, promo on all our lavender products💜
For January, we're offering you the chance to start the year with 15% OFF on all Pure products with a lavender scent! It’s the perfect time to discover this relaxing floral fragrance. 💜🎉 Promo code: lavander15 (limited time only). Laundry DetergentUltra-concentrated, this product offers one of the most economical loads on the market. Safe for septic systems, our detergent is suitable for all skin types, even the most sensitive. Fabric Softener With its ultra-concentrated formula, this product eliminates static from any fabric and leaves your laundry with a long-lasting feeling of freshness. Hand Body Soap93/100 Yuka Did you know that it is recommended to wash your hands at least twice a day and to shower every day? Our hand and body soap is essential for two reasons: it is refillable and very cost-effective. It is made with a gentle and moisturizing formula suitable for the whole family. Four scents are available, along with an unscented version. Bubble Bath100/100 Yuka With its natural ingredients, it is suitable for all skin types, including the most sensitive. Made with essential oils, it lathers generously and leaves the skin feeling soft—a complete solution for total relaxation! This promo is valid online, in bulk and with partipating stores. Find your local store. HERE📍♻️ Pure, more than soap. 🌱
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3 reasons do refill in 2025
3 raisons d'adopter la recharge Pure pour 2025 1: The price of packaging can represent up to 75% of the price. Bulk allows you to save up to 25% of the price of a new bottle.2: 4 million tonnes of plastic is thrown away in Canada each year. Our refill concept saves +1 million bottles each year from our sorting centers.3: 100% local purchase. You boost the local economy and maintain the workforce while reducing your carbon footprint.
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Bulk at home innovation
Coming Soon - 2025Online and in stores Total Fabrication X Cascades United by a shared desire to offer sustainable packaging alternatives, here is our latest innovation: the inclined tray-box bag! An upgraded version of the 10L box format. Thoughtfully designed with the aim of reducing waste and improving the customer experience, the new packaging allows you to lift the inner bag for optimal flow, reducing content loss and making it easier to use. A clever design that also helps differentiate us from the competition. This refill allows for cost savings and reduces GHG emissions. This box contains 90% less plastic than buying a new bottle. A simple option for refilling Pure bottles at home or at work, helping to reduce single-use plastic. 🌎💰 "Pioneers of bulk and eco-design, we are excited to collaborate with Cascades to make refills even more accessible, providing the best experience while collectively reducing our waste." – Anthony Poitras, CEO of Total Fabrication. Did you know?The Product Development Institute estimates that 80% of a product's environmental impact is determined at the design stage. Eco-designIt is very important for Total Fabrication to focus on the life cycle of its products. Packaging is no exception. Our laboratory works to always use ingredients that are gentle on both our health and the planet’s. The marketing team ensures that, with our in-house brands, everything released on the market is either refillable or recyclable. This is an essential standard in our view, as it allows the company to minimize its environmental impact. Among our valuable collaborators, we have Société Via, a recycling facility operator, who works with us before product launches to better understand waste issues and provide the tools to educate consumers on proper sorting. To see how to recycle your 10L box, CLICK HERE! ♻️
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Promotion on all Pure Almond blossom products!🌺
In September, we're offering you our best back-to-school promotion: 15% off all Pure products, our #1 scent, Almond Blossom! 🎉 Use the code: fleurdamandier (promotion valid for a limited time). Laundry DetergentUltra-concentrated formula, our detergent dissolves in over 95% of water. This product is ideal for the whole family and offers one of the most economical loads on the market. Do you know about our bulk offer at home? Our 10L format has been eco-designed by our team and allows you to do up to 400 loads. This bulk offer at home has been eco-designed and represents 90% less plastic compared to buying a new bottle. Fabric SoftenerThis product is the perfect complement to our laundry detergent. It is designed to be gentle on sensitive skin and eliminates static on any fabric. Made with an ultra-concentrated formula, the fabric softener leaves your laundry with a lasting fresh feeling. When the container is empty, keep it! It's refillable, like all Pure products. Dish SoapFormulated with maximum degreasing agents, it tackles tough grease jobs with enthusiasm. Ultra-concentrated, you need less to do just as much dishwashing. The bottle lasts longer, providing more savings and a better impact on our ecosystems. Hand Body Soap Made with ingredients carefully selected by our lab, this product offers a gentle and moisturizing formula. Pure, a bottle for life. Refill and save up to 25% off the price of a new bottle, every time! We offer 3 sizes online and in-store: 500ml, 1L, and 4L. ♻️ Bubble BathOur bubble bath is a family favorite. The essential oils in this product will completely relax your body…and mind. It creates plenty of bubbles and leaves the skin very soft. P.S.: The kids confirm that it's possible to make bubble hats. Almond Blossom, often copied, never matched! 🌺Our scents are free from harmful chemicals, thanks to our little sister oNature for creating fragrances that are good for our noses, health, and the planet. ❤️Almond Blossom Definition:A delicate and soothing fragrance. The softness of this spring flower complemented by the gourmand aroma of its fruit.Contains:Distilled water, essential oils, fragrance*.Essential Oils: almond, clove leaf.FREE FROM HARMFUL CHEMICALS*No known carcinogens or hormone disruptors: phthalates, formaldehyde, toluene, benzene, or methylene chloride. PURE, MORE THAN SOAP!
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Earth day, every day by Jenyfer
For 5 springs now, I have been living with the Pure family, Earth Month. A month dedicated to partners, consumers and our beautiful planet. “I don’t want to change the world, but I have the opportunity for the world to change.” I am very lucky to work with a company that sticks 100% to my values in order to be kind to our planet. Last March 15, we exhausted all our resources in Canada. Shocking isn't it? What if I told you that together, we can make a difference. For real. People may not realize it in their laundry room or kitchen, but the Pure community manages to save more than 1 million bottles per year from our sorting centers. My friend Yan-Éric teased me a few years ago: “Jeny is going to convert them household by household.” This sentence has echoed in my head ever since. I won't hide from you that there are days that I find it more difficult, but I have to remember that this is a marathon and not a sprint. It's all well and good to want to save the planet, but where do you start? For me the transition to sustainable products was easy, because it was the first gesture my mother made when choosing Pure more than 10 years ago. I find it beautiful, because in addition to using products made from safe ingredients for her health, today, it is normal for her & her grandchildren (my godchildren) to put the empty bottles on the edge of the door and refill them locally. I believe that the first change that people should make is to abandon chemicals in their homes and reuse their bottles. A few years ago, I made a top 5 list of things to reduce, the satisfaction of crossing off the selected items on my sheet, and over time I added objects and it became natural for me to reduce my consumption. My best thing is to start at your own pace, give yourself time, ask questions. The important thing is to start somewhere and above all to remember that buying means voting. Moi, avril 2020 Pure more than soap Everyone needs soap! Pure offers to make it simple: Canadian products, offered in bulk, ultra-concentrated formula, safe ingredients, good for septic tanks, gentle on sensitive skin, safe for your animals, etc. By choosing Pure you choose much more than effective products. Pure Bulk Master Who are they? It's Pierre, Annie, Fabienne, Alex, Marylin, Chrystal, there are around fifty of them in the country. I quickly became friends with the bulk masters. When you come from a magnificent city like Rivière-du-Loup,Quebec, you quickly learn the importance of buying local because we know almost all the entrepreneurs. They are all that and above all, they are kings & queens ofsustainability. They are local eco-entrepreneurs who work to offer sustainable products within 12 months of the year. Can we afford to lose our local businesses? NO! So this month, I invite you to visit the Pure store near you, they have a nice bulk promotion on Pure products, find the list HERE, they have a red mention. 📍 April 22 Earth Day / Public Holiday for Total Fabrication We remember that we made a lot of headlines in 2022 for being the first Quebec company to offer the public holiday to Total Fabrication employees. Leave for everyone allows us to reduce 1.5 tonnes of GHGs by limiting our travel or not using the car. Although the gestures are huge at the factory, it is our nature to grow superheroes who are the change our world needs.Are you in? On April 22 not to take your car! Happy Birthday Anthony! April 1st is also the birthday of an important person in the company, Anthony Poitras. CEO at Total Fabrication, he is also my neighbor and my friend since the 1st year of elementary school. We rarely see him in public, but he is a modest businessman who works very hard for his partners. I like to believe that it is no coincidence that his birthday falls on day 1 of our Earth Month. I could show you terrible archives of him, but I won't do that (this year). Have a wonderful day Anthony surrounded by your family, your children are lucky to have a dad who is changing the world with his team. 🌎 🎉 Jenyer Hodgson, Saint-Alexandre-de-Kamouraska, 2024 April
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Moisturize your hair in winter
Did you know that our leave-in detangling and thermal protection treatment is perfect for dry hair? We recommend always spraying the product on dry hair in order to properly detangle your hair and thus prevent it from breaking. In this cold season, it's a great way to hydrate your hair when you put it on your dry hair. Yes yes, even if you have easily greasy hair it is important to nourish your hair. Why do we love our Leave-in Conditioner & Thermal Protection? Detangles hair AND protects itMade from our nature's active ingredientNo sillicone, paraben or phasphateNot tested on animals, VeganUnique marshmallow flower aroma, 100% naturalGentle for children, effective for parentsRefill availableDeveloped and created by our laboratory at Total Fabrication
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