Blog
2025: A Landmark Year for PURE
The year 2025 marked a major turning point for PURE. Thanks to the dedication of our teams, continuous innovation, and the exceptional support of our retail partners across Canada, we achieved several important milestones that strengthen our mission: offering eco-friendly home and body care products, made here, and available in refill format. Bulk innovation: the 10 L Format One of the most significant advancements of 2025 was the launch of our 10 L home refill format, created in collaboration with Cascades. This cardboard-based format makes it possible to: drastically reduce single-use plastic simplify access to home refill offer a 100% Québec-designed ecodesign model Since its launch, the 10 L format has transformed how many families and businesses refill at home. B Corp Certification for Total Fabrication: A Formal Commitment to Sustainability Our factory officially became a B Corp certified company, an international designation recognizing businesses that generate real, positive impact.This certification confirms the strength of our work in: ecodesign reduction of single-use plastic local development For retailers and consumers, it’s a clear signal: our products are crafted with intention, integrity, and respect. The PURE Brigade: Education, Festivals & Beach Cleanups Summer 2025 was highlighted by the work of the PURE Brigade, our mobile team dedicated to educating the public on eco-friendly habits. Their activities included: educational workshops about refill and waste reduction eco-shoe-cleaning stations multiple beach cleanups along the St. Lawrence River with our friends at Organisation Bleu A powerful on-the-ground effort that reached thousands of people and strengthened our educational mission. Launch of the Limited Edition Summer Love Collection Summer 2025 also brought a much anticipated release:the Summer Love limited edition collection, featuring bright, natural seasonal aromas. This collection was an instant success thanks to its unique summer scent and the storytelling behind the products. Total Fabrication Acquires Quémar Distribution Assets: A Stronger Network In 2025, Total Fabrication acquired the assets of Quémar Distribution a strategic move that significantly improves: logistical efficiency closeness and responsiveness to retailers This acquisition strengthens our ability to support the growth of refill across Québec-Ontario-Martimes. An Eco-design Innovation: The Christmas Gift Box That Transforms Into a Reindeer Among 2025’s standout innovations was our ecodesigned Christmas gift box, developed in collaboration with Cascades. This unique box was created to reduce waste while adding a fun “wow moment” to the customer experience: once empty, it folds into a decorative reindeer that diffuses a home fragrance. A simple, ingenious concept perfectly aligned with our mission. Nearly 3 Million Bottles Saved Thanks to refills in stores and at home, PURE diverted nearly 3,000,000 plastic bottles from recycling centers in 2025.Every refill counts and this number proves our model works. 2025 was a defining year for PURE. In 2026, we will continue our mission: offering eco-friendly products that respect your health, your home, and the planet, while continuing to build a strong, inspiring local shopping network. 💚
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A natural reaction to cold temperatures.
At PURE, every formula is carefully crafted from natural, biodegradable ingredients, without compromising on performance. It’s precisely this gentler, more eco-friendly composition that can sometimes react to changes in temperature. Because PURE is committed to transparency at every level, our containers are transparent too. Their clarity allows the true nature of the product to show, reinforcing our dedication to explaining these phenomena in a simple and honest way. We believe that well-informed consumers can make better choices. And explaining why a product changes in appearance is also a way for us to stay true to our values of transparency and trust. In Canada, we have to contend with a harsh climate and extreme winter temperatures. PURE takes every necessary precaution to protect its products from the cold. During the winter season, no online orders leave our facility on Fridays to prevent products from sitting in carriers’ trucks over the weekend, exposed to freezing temperatures. Each shipment is carefully planned to preserve the quality of our natural formulas and ensure that products arrive at your home in optimal condition. Feel free to contact our customer service with any questions: info@totalfabrication.ca
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DIY your holiday reindeer
Every year, the return of our PURE X oNature limited Holiday Edition brings a moment of joy and creativity to our Saint-Alexandre-de-Kamouraska factory. This year, we are proud to present a wonderful new addition: an eco-friendly gift set designed in collaboration with Cascades, combining fun, sustainability, and the magic of the holiday season. How to Turn Your PURE Gift Set into a Christmas Reindeer ✂️ In just a few simple steps, bring your eco-friendly little reindeer to life: Gently unfold the box. Cut along the dotted lines. Assemble the reindeer pieces following the shapes. Decorate it however you like (biodegradable glitter, natural twine, repurposed ribbons…). Scent it with your favorite oNature spray to fill your home with the sweet aroma of the holiday season. And voilà! You’ve just created a reusable, local, and scented Christmas decoration that will bring smiles to young and old alike. Share your craft on social media! Tag us @jesuispure to inspire the whole community and spread the eco-friendly holiday magic.
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When creativity and consciousness come together for the holiday season
"I eco-designed a Christmas box because I’m determined to optimize every single one of our choices." — Jenyfer 😃🎄 Sustainable consumption, in my opinion, is a civic responsibility… but even more so, a business mission. When you design, you influence. And when you influence, you can help consumers make better choices—without compromise. I’m not against gift boxes—I love receiving them too—but let’s be honest: packaging often has a lifespan of less than 5 seconds before ending up in the recycling bin… or worse. In Canada, it’s estimated that every holiday season, more than 540,000 tonnes of packaging end up in the trash. I wanted to do things differently. I had 48 hours to come up with an idea before printing. In the middle of August, I put on some Christmas music (yes, really! 🎶), dove back into my festive memories, thought about my family—especially my sister, who’s an early childhood educator—and that’s when the idea for a craft was born. Transforming the PURE x oNature box into a little Christmas reindeer to cut out, assemble, and scent with the Holiday Season room fragrance. A package that lives longer—and brings smiles to both kids and grown-ups alike. A big thank-you to my fairy godmother, Stéphanie, our graphic designer, who brought my idea to life in just a few days. And an enormous thanks to Cascades for their support and collaboration in creating a matte, recyclable package proudly made in Québec. The gift box is now available in stores and at purebio.net. 🎄Take time to come together—and happy holidays!
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Total Fabrication strengthens its sustainable model with the acquisition of Quémar Distribution's assets
Saint-Alexandre-de-Kamouraska, October 14, 2025 – Total Fabrication is proud to announce the official acquisition of the assets of Quémar Distribution, the main distributor of its trademarks, with whom it has developed a unique distribution network across the country. This strategic integration marks an important milestone for the company and its retail partners. Total Fabrication strengthens its sustainable model with the acquisition of Quémar Distribution's assets Since 2010, Total Fabrication has focused on proximity, transparency, and collaboration. The acquisition of Quémar Distribution aligns with this vision: shortening supply chains, simplifying logistics, reducing packaging and waste at the source, and strengthening direct connections with local retailers. Through its network of refill stations and deposit-based container system, Total Fabrication has been collecting, washing, sanitizing, and reusing its containers for over 15 years. Every year, millions of single-use plastic bottles are kept out of recycling centers.
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Total Fabrication earns the prestigious B Corp certification
Total Fabrication is proud to announce its B Corp™ certification, joining a global community of over 4,000 companies that place social and environmental impact at the heart of their business model. This certification, awarded by the nonprofit organization B Lab, is an official recognition of Total Fabrication’s genuine commitment to environmental sustainability and the well-being of its stakeholders.It provides tangible proof that our company prioritizes the well-being of those around us and that our partners, clients, and employees can place their trust in us. Total Fabrication had already implemented strong environmental and social practices, making this certification a natural next step. To achieve this distinction, Total Fabrication was evaluated across five key areas: governance, workers, community, environment, and customers—demonstrating that our approach to responsibility is grounded in concrete and measurable actions. In the near future, the B Corp logo will appear on the labels of Total Fabrication’s in-house brands, allowing consumers to easily identify and trust in this certified commitment.
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5 Years of Bulk Month at PURE: Riding the Wave of Change Together
This July, we're celebrating 5 years of PURE's Bulk Month — an initiative launched in 2020 to promote more responsible consumption and collectively reduce packaging waste.Since then, bulk has come a long way: 💧 millions of bottles kept out of sorting centers, 🌍 more sustainable consumption habits adopted in thousands of households, 🌊 and a cleaner St. Lawrence River, thanks to our shared efforts and the commitment of our amazing community.Special Promotions to Celebrate Your Commitment- Enjoy an extra 10% off in-store at Maîtres du Vrac on all bulk products — on top of the 25% discount with every refill. 📍 Find a location HERE.- Get 10% off our Bulk at Home format at PUREBIO.NET with the code JULY10, and at participating stores. This innovative box, developed in partnership with Cascade, reduces plastic use by 90%. It was eco-designed in collaboration with Sociétés Via, as part of a beautiful initiative for a circular, local, and inclusive economy.👉 Learn more: PURE x Cascade Innovation Blog Warehouse Sale You Don’t Want to Miss – Up to 70% Off! To celebrate this special month, PURE is clearing out its Total Fabrication plant in Saint-Alexandre-de-Kamouraska with a major warehouse sale at La shop écolo from July 1st to 5th!It’s the perfect opportunity to stock up on your eco-friendly essentials right at the source, and get a behind-the-scenes look at a local company making a real difference.🎯 Join us from July 1 to 5 in Saint-Alexandre-de-Kamouraska. We’ll be there with a smile, ready to welcome you! The PURE Brigade, joined by Organisation Bleue The PURE Brigade: At the Heart of the Action All month long, our PURE Brigade will be out in the field, riding the wave of change: 🌊 Shoreline cleanups to help care for our St. Lawrence River, 🎪 Outreach at festivals to spark conversations about sustainable consumption, 👟 ...and even a little shoe-cleaning service — because every small action can plant the seed of awareness. Every action matters, and together, we amplify our impact.
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Pet therapy in the workplace is a real mood booster!
Bringing your dog to the office? Yes—and it’s actually beneficial! A Canadian study reveals that 8 out of 10 employees feel less stressed when an animal is present in the workplace. This trend is gaining momentum, and it’s easy to see why: dogs provide comfort, strengthen team bonds, and promote mental well-being.At Pure, we don’t just welcome them—we deeply respect them.None of our products are tested on animals, and our gentle formulas are designed to be safe for every member of the family—even the furry ones!And if you're the kind of person who wants a clean home without compromising your values, you'll be happy to know that our refillable product line helps reduce your environmental footprint while creating a healthy space for your pet.One more step toward a kind, ethical, and aligned lifestyle. 🌱🐶
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Friends Tour - on the road with Summer Love
A journey through the heart of Bas-Saint-Laurent, from La Pointe to Kamouraska, to meet those who inspire us to create local products—just for you. There are places we visit, and then there are places that leave a lasting impression. There are people we meet, and then there are those who leave a mark on our story.This summer, to celebrate our new limited edition Summer Love, we wanted to do things differently. Not just a simple product launch. But a heartfelt gesture. A human journey. A tribute from the heart.A collection for the nostalgic Summer Love is our way of bottling a very specific memory: vacations by the water, laughter in golden light, salty skin after a swim, and the soft scent of carefree moments.A certified organic duo—body wash and body spray—with notes of juicy peach, delicate rose, and fresh lily of the valley. A comforting scent, available for a limited time—in store, online… and in bulk. What we take away from this tour... It’s more than just stops on a map. It’s people with heart. Places that tell a story. Sunsets. Stories shared over a counter. Genuine laughter between two photos.This tour was our way of saying thank you. Thank you to those who support us. Thank you to those who proudly share our products. Thank you to those who inspire us to create beauty—authentic, local, and true.Have a wonderful summer!
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3 tips for a sustainable festival
This summer, the PURE Brigade is on a mission. We’re hitting the road to talk about eco-friendly habits, bulk products, and the small actions that make a big difference. At festivals or on the go, every gesture counts. 💚 1. Don’t crush your can! A crushed can is harder to sort. Keep it intact so it can actually be recycled. Simple and super effective. 2. Bring your reusable water bottle (and refill it often) Most festivals offer water stations. Cut down on single-use plastic by staying hydrated the smart way. 3. Take 10 seconds to sort your waste properly Did you know that only 20% of waste gets recycled at festivals, even with bins available? When you take a moment to sort your trash right, you directly help organizers reduce the event’s environmental footprint. A small effort with a big impact ♻️ Come see us this summer to discover local, healthy, and eco-friendly products: 📍 June 14 – Musique Fest, Rivière-du-Loup 📍 July 12 – Archipel, Kamouraska 📍 July 18 – Le Festif, Baie-St-Paul
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