5 Years of Bulk Month at PURE: Riding the Wave of Change Together

This July, we're celebrating 5 years of PURE's Bulk Month — an initiative launched in 2020 to promote more responsible consumption and collectively reduce packaging waste.

Since then, bulk has come a long way:

💧 millions of bottles kept out of sorting centers,
🌍 more sustainable consumption habits adopted in thousands of households,
🌊 and a cleaner St. Lawrence River, thanks to our shared efforts and the commitment of our amazing community.

Special Promotions to Celebrate Your Commitment

- Enjoy an extra 10% off in-store at Maîtres du Vrac on all bulk products — on top of the 25% discount with every refill.
📍 Find a location HERE.

- Get 10% off our Bulk at Home format at PUREBIO.NET with the code JULY10, and at participating stores.
This innovative box, developed in partnership with Cascade, reduces plastic use by 90%.
It was eco-designed in collaboration with Sociétés Via, as part of a beautiful initiative for a circular, local, and inclusive economy.

👉 Learn more: PURE x Cascade Innovation Blog

Warehouse Sale You Don’t Want to Miss – Up to 70% Off!

To celebrate this special month, PURE is clearing out its Total Fabrication plant in Saint-Alexandre-de-Kamouraska with a major warehouse sale at La shop écolo from July 1st to 5th!

It’s the perfect opportunity to stock up on your eco-friendly essentials right at the source, and get a behind-the-scenes look at a local company making a real difference.

🎯 Join us from July 1 to 5 in Saint-Alexandre-de-Kamouraska.
We’ll be there with a smile, ready to welcome you!

The PURE Brigade, joined by Organisation Bleue

The PURE Brigade: At the Heart of the Action

All month long, our PURE Brigade will be out in the field, riding the wave of change:
🌊 Shoreline cleanups to help care for our St. Lawrence River,
🎪 Outreach at festivals to spark conversations about sustainable consumption,
👟 ...and even a little shoe-cleaning service — because every small action can plant the seed of awareness.

Every action matters, and together, we amplify our impact.