The year 2025 marked a major turning point for PURE. Thanks to the dedication of our teams, continuous innovation, and the exceptional support of our retail partners across Canada, we achieved several important milestones that strengthen our mission: offering eco-friendly home and body care products, made here, and available in refill format.
Bulk innovation: the 10 L Format
One of the most significant advancements of 2025 was the launch of our 10 L home refill format, created in collaboration with Cascades.
This cardboard-based format makes it possible to:
-
drastically reduce single-use plastic
-
simplify access to home refill
-
offer a 100% Québec-designed ecodesign model
Since its launch, the 10 L format has transformed how many families and businesses refill at home.
B Corp Certification for Total Fabrication: A Formal Commitment to Sustainability
Our factory officially became a B Corp certified company, an international designation recognizing businesses that generate real, positive impact.
This certification confirms the strength of our work in:
-
ecodesign
-
reduction of single-use plastic
-
local development
For retailers and consumers, it’s a clear signal: our products are crafted with intention, integrity, and respect.
The PURE Brigade: Education, Festivals & Beach Cleanups
Summer 2025 was highlighted by the work of the PURE Brigade, our mobile team dedicated to educating the public on eco-friendly habits.
Their activities included:
-
educational workshops about refill and waste reduction
-
eco-shoe-cleaning stations
-
multiple beach cleanups along the St. Lawrence River with our friends at Organisation Bleu
A powerful on-the-ground effort that reached thousands of people and strengthened our educational mission.
Launch of the Limited Edition Summer Love Collection
Summer 2025 also brought a much anticipated release:
the Summer Love limited edition collection, featuring bright, natural seasonal aromas.
This collection was an instant success thanks to its unique summer scent and the storytelling behind the products.
Total Fabrication Acquires Quémar Distribution Assets: A Stronger Network
In 2025, Total Fabrication acquired the assets of Quémar Distribution a strategic move that significantly improves:
-
logistical efficiency
-
closeness and responsiveness to retailers
This acquisition strengthens our ability to support the growth of refill across Québec-Ontario-Martimes.
An Eco-design Innovation: The Christmas Gift Box That Transforms Into a Reindeer
Among 2025’s standout innovations was our ecodesigned Christmas gift box, developed in collaboration with Cascades.
This unique box was created to reduce waste while adding a fun “wow moment” to the customer experience: once empty, it folds into a decorative reindeer that diffuses a home fragrance.
A simple, ingenious concept perfectly aligned with our mission.
Nearly 3 Million Bottles Saved
Thanks to refills in stores and at home, PURE diverted nearly 3,000,000 plastic bottles from recycling centers in 2025.
Every refill counts and this number proves our model works.
2025 was a defining year for PURE. I
n 2026, we will continue our mission: offering eco-friendly products that respect your health, your home, and the planet, while continuing to build a strong, inspiring local shopping network. 💚
