2021 : One step at a time!

As we all know, only a small percentage of New Year's resolutions are kept.

And that's really not a big deal.

In our opinion, the new year is mostly a number, a symbolic moment to allow us to take a step back from our actions, our successes, and even our failures of the past year. A moment to realize that we are not perfect and that it is perfectly human to have "relapses". And that there's no point in putting pressure on ourselves.

It's so much easier and more rewarding to just try to be a better version of ourselves!

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If you have decided in 2021 to make more eco-friendly choices to take care of our beautiful planet :

1. We are so proud of you!
2. We're here to make your life easier and help you do small things that will make a big difference (without you even realizing it!).

Did you know that in 2020, in collaboration with our retailers and our #jesuispure community, we managed to save over a million bottles from our oceans, simply by reusing them? It's the proof that every little thing, big or small, counts. It really does.

In 2021, don't be too hard on yourself. If you feel like it, set realistic goals that you really want to achieve, and go at your own pace.

Here are a few steps you can take to get more eco-friendly in 2021:

1. Sort through the products you already have and determine what you need.
2. Don't throw anything away (except what's no longer good, of course!) Take time to use your products down to the last drop before thinking about buying more. You can also give them to your friends and family or even to animal shelters - they need them all the time!
3. Start with products that are easy to integrate into your everyday life: our Laundry Detergent has been our most popular product for over 10 years because, in addition to being biodegradable, it is extremely effective, concentrated and, of course, available in bulk. There is also our Body Hand Soap and our Dish Soap which are guaranteed favorites. You can't go wrong with these products!
4. Start refilling in bulk! It's easy (for real). We now have over 1000 retailers across Canada. There's probably a Pure filling station near you where you can go to fill your bottles! Find yours here.
5. Be proud of the changes you are making in your life, for yourself and for our planet!

We wish you a beautiful and sweet year 2021!