Creating a new product doesn’t begin with its formula alone. Long before it reaches the market, we consider its entire life cycle: how it will be used, its packaging, its transportation, and what will happen to the container once the product is finished if it isn’t refilled locally.
That’s what ecodesign is all about: considering a product’s impact from the very beginning rather than looking for solutions once it already exists. Because reducing waste doesn’t start at the recycling bin. It starts at the design table. 🤓
Packaging designed differently
We considered every component to create packaging that is practical, durable, and adapted to our bulk refill model. One of the unique features of the new container is built directly into its lid: the measuring cup needed to use the product is integrated right into it. There’s no need to add a separate scoop or accessory inside the packaging. That means one less component to produce, transport, and eventually dispose of.
The container was also designed to be kept and refilled locally in bulk. Once your powder is finished, the goal isn’t necessarily to replace the packaging, but to keep using it. That’s exactly the kind of approach we want to encourage at PURE: buy the container once, then refill it again and again.
Our powders: essential raw materials and more
Long before lengthy ingredient lists and specialized products for every task, our grandmothers already relied on simple, versatile raw materials to care for their homes and laundry. We love getting back to that simplicity: carefully selected ingredients, a clear purpose, and just what’s needed to get the job done. Because sometimes, innovation also means getting back to basics.
Stripping Powder, for brighter whites
The perfect ally for clothing and textiles that need a boost, whether whites or colours. It helps remove stubborn stains, brighten whites, and deep-clean fibres. An effective way to breathe new life into items you might otherwise have thought needed replacing. Use as a soaking agent or add directly to the washing machine during the wash cycle.
Borax, to Remove Odours Trapped in Clothing
Shoes, sportswear, equipment, and textiles that hold onto odours: borax is a valuable ally for deep cleaning and helping neutralize unpleasant odours. Add it to your routine after a workout or use it to refresh everyday essentials. Use as a soaking agent or add directly to the washing machine during the wash cycle.
Soda Ash, the powerful degreaser
For clothing stained with grease and oil, washing soda is a valuable ally. Its powerful degreasing action helps remove stubborn stains and greasy residues embedded in fabric fibres. An essential particularly appreciated for workwear, including clothing worn by massage therapists and mechanics, who are regularly exposed to oils and grease. Use as a soaking agent or add directly to the washing machine during the wash cycle.
Citric Acid, the enemy of limescale
A simple solution for tackling limescale and mineral deposits. Perfect for maintaining the home and appliances that regularly come into contact with water, such as coffee makers and kettles.
Sodium Bicarbonate, the everyday multitasker
Clean, deodorize, and gently scrub: baking soda is the classic staple to always have on hand. One simple ingredient with countless uses throughout the home.
Our new packaging will gradually make its way to the market. ♻️
A collaboration with Société VIA
Ecodesign also means surrounding ourselves with people who understand materials and what really happens to them at the end of their life. We would therefore like to thank Jimmy Bouchard and the Société VIA team for their invaluable support throughout our reflection process, as they do with each of our projects.
Their expertise allowed us to better understand the different components of our packaging and make more informed decisions, particularly when considering how it will be sorted and what will happen to it at the end of its life. Because packaging may look simple when it reaches a store shelf, but many decisions are made behind the scenes.
Despite its smooth, colourful finish, the tube is easily recognized by sorting equipment as cardboard.
